Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Business & Finance, Marketing & Sales, Research
Cover of the book Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing by Shaoming Zou, Emerald Group Publishing Limited
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Author: Shaoming Zou ISBN: 9781781900178
Publisher: Emerald Group Publishing Limited Publication: September 5, 2012
Imprint: Emerald Group Publishing Limited Language: English
Author: Shaoming Zou
ISBN: 9781781900178
Publisher: Emerald Group Publishing Limited
Publication: September 5, 2012
Imprint: Emerald Group Publishing Limited
Language: English

Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights. The interdisciplinary nature of the conference and this subsequent volume serve to help us gain an appreciation for alternative perspectives while also facilitating cross-disciplinary research in these important areas.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights. The interdisciplinary nature of the conference and this subsequent volume serve to help us gain an appreciation for alternative perspectives while also facilitating cross-disciplinary research in these important areas.

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