International Business

Themes and Issues in the Modern Global Economy

Business & Finance, Economics, International
Cover of the book International Business by Debra Johnson, Colin Turner, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Debra Johnson, Colin Turner ISBN: 9781134535606
Publisher: Taylor and Francis Publication: March 1, 2004
Imprint: Routledge Language: English
Author: Debra Johnson, Colin Turner
ISBN: 9781134535606
Publisher: Taylor and Francis
Publication: March 1, 2004
Imprint: Routledge
Language: English

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.
Case-studies include:
· aiding the globalization of SMEs: the OECD's Bologna Charter
· China and the WTO
· the pharmaceutical industry and the developing world
· RUGMARK: social labelling in action
· the Argentinian financial crisis
·environmental profile of Matsushita Electrical Industrial Company.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.
Case-studies include:
· aiding the globalization of SMEs: the OECD's Bologna Charter
· China and the WTO
· the pharmaceutical industry and the developing world
· RUGMARK: social labelling in action
· the Argentinian financial crisis
·environmental profile of Matsushita Electrical Industrial Company.

More books from Taylor and Francis

Cover of the book The Intelligent Design Debate and the Temptation of Scientism by Debra Johnson, Colin Turner
Cover of the book The Triumph of Capitalism by Debra Johnson, Colin Turner
Cover of the book Mental Models and the Interpretation of Anaphora by Debra Johnson, Colin Turner
Cover of the book White Lies by Debra Johnson, Colin Turner
Cover of the book Japanese Encounters by Debra Johnson, Colin Turner
Cover of the book Reading Brandom by Debra Johnson, Colin Turner
Cover of the book European Citizenship and Social Exclusion by Debra Johnson, Colin Turner
Cover of the book Thomas Hobbes and Carl Schmitt by Debra Johnson, Colin Turner
Cover of the book Design Computing by Debra Johnson, Colin Turner
Cover of the book Russo-Japanese Relations, 1905-17 by Debra Johnson, Colin Turner
Cover of the book Lifestyle Market Segmentation by Debra Johnson, Colin Turner
Cover of the book Collective Learning for Transformational Change by Debra Johnson, Colin Turner
Cover of the book Child's Construction of Quantities by Debra Johnson, Colin Turner
Cover of the book Strategic Stakeholder Engagement by Debra Johnson, Colin Turner
Cover of the book Cinematic Tourist Mobilities and the Plight of Development by Debra Johnson, Colin Turner
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy