International Cases in the Business of Sport

Nonfiction, Sports, Reference
Cover of the book International Cases in the Business of Sport by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317623496
Publisher: Taylor and Francis Publication: February 28, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781317623496
Publisher: Taylor and Francis
Publication: February 28, 2017
Imprint: Routledge
Language: English

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.

Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.

International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.

Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.

International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

More books from Taylor and Francis

Cover of the book Managing Attention Deficit/Hyperactivity Disorder in the Inclusive Classroom by
Cover of the book Tourism, Religion and Pilgrimage in Jerusalem by
Cover of the book The Possibility of Naturalism by
Cover of the book Uncommon Understanding by
Cover of the book The Green Studio Handbook by
Cover of the book ADR in Employment Law by
Cover of the book An Emergence Approach to Speech Acquisition by
Cover of the book Gay Bathhouses and Public Health Policy by
Cover of the book School Effectiveness for Whom? by
Cover of the book The Social Construction of Management by
Cover of the book Vertical Disintegration in the Corporate Hotel Industry by
Cover of the book Interdisciplinary Approaches to Human Rights by
Cover of the book Political Public Relations by
Cover of the book Grace Jantzen by
Cover of the book Blueprint 4 by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy