International Consumer Behavior in the 21st Century

Impact on Marketing Strategy Development

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book International Consumer Behavior in the 21st Century by A. Coskun Samli, Springer New York
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Author: A. Coskun Samli ISBN: 9781461451259
Publisher: Springer New York Publication: November 28, 2012
Imprint: Springer Language: English
Author: A. Coskun Samli
ISBN: 9781461451259
Publisher: Springer New York
Publication: November 28, 2012
Imprint: Springer
Language: English

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

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