International Place Branding Yearbook 2012

Managing Smart Growth and Sustainability

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book International Place Branding Yearbook 2012 by , Palgrave Macmillan UK
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Author: ISBN: 9781137282552
Publisher: Palgrave Macmillan UK Publication: November 20, 2012
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137282552
Publisher: Palgrave Macmillan UK
Publication: November 20, 2012
Imprint: Palgrave Macmillan
Language: English

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

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