International Strategic Marketing

A European Perspective

Business & Finance, Marketing & Sales, International
Cover of the book International Strategic Marketing by J.B. McCall, Marilyn Stone, Taylor and Francis
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Author: J.B. McCall, Marilyn Stone ISBN: 9781134494095
Publisher: Taylor and Francis Publication: July 31, 2004
Imprint: Routledge Language: English
Author: J.B. McCall, Marilyn Stone
ISBN: 9781134494095
Publisher: Taylor and Francis
Publication: July 31, 2004
Imprint: Routledge
Language: English

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:

  • marketing information systems
  • marketing research
  • product development
  • pricing issues
  • international promotion
  • distribution channels.

With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. 

Visit the Companion website at www.routledge.com/textbooks/0415314178

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:

With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. 

Visit the Companion website at www.routledge.com/textbooks/0415314178

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