Internet-Based Customer Value Management

Developing Customer Relationships Online

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Internet-Based Customer Value Management by Tymoteusz Doligalski, Springer International Publishing
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Author: Tymoteusz Doligalski ISBN: 9783319098555
Publisher: Springer International Publishing Publication: October 16, 2014
Imprint: Springer Language: English
Author: Tymoteusz Doligalski
ISBN: 9783319098555
Publisher: Springer International Publishing
Publication: October 16, 2014
Imprint: Springer
Language: English

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.

This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.

This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

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