Interpretations of Luxury

Exploring the Consumer Perspective

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Interpretations of Luxury by Linda Lisa Maria Turunen, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Linda Lisa Maria Turunen ISBN: 9783319608709
Publisher: Springer International Publishing Publication: September 15, 2017
Imprint: Palgrave Macmillan Language: English
Author: Linda Lisa Maria Turunen
ISBN: 9783319608709
Publisher: Springer International Publishing
Publication: September 15, 2017
Imprint: Palgrave Macmillan
Language: English

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

More books from Springer International Publishing

Cover of the book Kenya and Britain after Independence by Linda Lisa Maria Turunen
Cover of the book Reliable Software for Unreliable Hardware by Linda Lisa Maria Turunen
Cover of the book Collaboration Technologies and Social Computing by Linda Lisa Maria Turunen
Cover of the book Springer Series in Light Scattering by Linda Lisa Maria Turunen
Cover of the book The Metallurgy of Anodizing Aluminum by Linda Lisa Maria Turunen
Cover of the book India's Climate Change Identity by Linda Lisa Maria Turunen
Cover of the book Hayek: A Collaborative Biography by Linda Lisa Maria Turunen
Cover of the book Issues in the Use of Neural Networks in Information Retrieval by Linda Lisa Maria Turunen
Cover of the book Novice Writers and Scholarly Publication by Linda Lisa Maria Turunen
Cover of the book Building Trust and Constructive Conflict Management in Organizations by Linda Lisa Maria Turunen
Cover of the book Advances in Natural Language Processing, Intelligent Informatics and Smart Technology by Linda Lisa Maria Turunen
Cover of the book Methods and Biostatistics in Oncology by Linda Lisa Maria Turunen
Cover of the book Groin Pain Syndrome by Linda Lisa Maria Turunen
Cover of the book Nano-Tera.ch by Linda Lisa Maria Turunen
Cover of the book The Bulgarian-Byzantine Wars for Early Medieval Balkan Hegemony by Linda Lisa Maria Turunen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy