Interrelated role played by Marketing, Operations & Human Resources Functions

Business & Finance, Marketing & Sales
Cover of the book Interrelated role played by Marketing, Operations & Human Resources Functions by Junaid Javaid, GRIN Verlag
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Author: Junaid Javaid ISBN: 9783656748847
Publisher: GRIN Verlag Publication: September 23, 2014
Imprint: GRIN Verlag Language: English
Author: Junaid Javaid
ISBN: 9783656748847
Publisher: GRIN Verlag
Publication: September 23, 2014
Imprint: GRIN Verlag
Language: English

Project Report from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B-, University of Warwick, course: Services Marketing, language: English, abstract: It has been believed the marketers engaged in the services business couldn't accomplish the core objectives of its companies without assistance of managers responsible for the execution of other functions. Most precisely, it has been determined that three management functions (marketing, operations and human resources) always play major and interrelated roles especially in designing and delivering services that would enable these companies in meeting their customers' needs (Glynn & Barnes, 1995). In short, it has been understood that there is a clear interdependence exists between all of three functions in regard to satisfying the specified company's customers' needs. Importantly, the companies' top management always required to ensure that all managers and employees working in all three given functions are not operating in departmental silos (Nankervis, 2005).

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Project Report from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B-, University of Warwick, course: Services Marketing, language: English, abstract: It has been believed the marketers engaged in the services business couldn't accomplish the core objectives of its companies without assistance of managers responsible for the execution of other functions. Most precisely, it has been determined that three management functions (marketing, operations and human resources) always play major and interrelated roles especially in designing and delivering services that would enable these companies in meeting their customers' needs (Glynn & Barnes, 1995). In short, it has been understood that there is a clear interdependence exists between all of three functions in regard to satisfying the specified company's customers' needs. Importantly, the companies' top management always required to ensure that all managers and employees working in all three given functions are not operating in departmental silos (Nankervis, 2005).

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