Introduction to Electronic Commerce and Social Commerce

Nonfiction, Computers, Application Software, Business Software, Internet, Electronic Commerce, Business & Finance
Cover of the book Introduction to Electronic Commerce and Social Commerce by Efraim Turban, Judy Whiteside, David King, Jon Outland, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Efraim Turban, Judy Whiteside, David King, Jon Outland ISBN: 9783319500911
Publisher: Springer International Publishing Publication: April 23, 2017
Imprint: Springer Language: English
Author: Efraim Turban, Judy Whiteside, David King, Jon Outland
ISBN: 9783319500911
Publisher: Springer International Publishing
Publication: April 23, 2017
Imprint: Springer
Language: English

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.

The book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.

The book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

More books from Springer International Publishing

Cover of the book Immunotherapy for Pediatric Malignancies by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Metabolic Engineering for Bioprocess Commercialization by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Mathematical Grammar of Biology by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Smart Education and e-Learning 2016 by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Familial Mediterranean Fever by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Intelligent Computing Methodologies by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Choreographing the Airport by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Thermoelectrics by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Innovative Research Methodologies in Management by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Body MDCT in Small Animals by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Understanding Complex Urban Systems by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book The Making of India by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Basics of Thermal Field Theory by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Atlas of Upper Extremity Trauma by Efraim Turban, Judy Whiteside, David King, Jon Outland
Cover of the book Qualitative Investment Decision-Making Methods under Hesitant Fuzzy Environments by Efraim Turban, Judy Whiteside, David King, Jon Outland
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy