Invention Isn't Everything

Consumer Design Rules

Business & Finance
Cover of the book Invention Isn't Everything by Phil Baker, Pearson Education
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Author: Phil Baker ISBN: 9780132468909
Publisher: Pearson Education Publication: January 12, 2010
Imprint: FT Press Language: English
Author: Phil Baker
ISBN: 9780132468909
Publisher: Pearson Education
Publication: January 12, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

 

The invention is often just 5% of what’s involved in making a product succeed....

 

I remember my first day at Polaroid in June 1967. I entered the secure area behind the frosted glass door with “Product Development” stenciled on it. Behind this door, some of the world’s great consumer products were being invented and engineered. The legend of Edwin Land, Polaroid’s CEO and a modern-day Edison, permeated the area. It was my dream job....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

 

The invention is often just 5% of what’s involved in making a product succeed....

 

I remember my first day at Polaroid in June 1967. I entered the secure area behind the frosted glass door with “Product Development” stenciled on it. Behind this door, some of the world’s great consumer products were being invented and engineered. The legend of Edwin Land, Polaroid’s CEO and a modern-day Edison, permeated the area. It was my dream job....

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