Invisible Influence | Summary

Business & Finance, Marketing & Sales, Direct Marketing, Nonfiction, Health & Well Being, Psychology, Interpersonal Relations
Cover of the book Invisible Influence | Summary by Better Business Summaries, Summary Station
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Better Business Summaries ISBN: 9781370169344
Publisher: Summary Station Publication: October 29, 2016
Imprint: Smashwords Edition Language: English
Author: Better Business Summaries
ISBN: 9781370169344
Publisher: Summary Station
Publication: October 29, 2016
Imprint: Smashwords Edition
Language: English

Invisible Influence: The Hidden Forces that Shape Behavior | Summary

Book Preview:
Invisible Influence by Jonah Berger helps the readers understand the psychology that motivates the decisions about branding and identity. The decisions made by an individual on a daily basis are dictated by subconscious factors so one is hardly aware of its effects. An individual can detect the influence by a suggestion from other people and not be able to recognize the level of impact the same factors had in their decision.
Familiarity largely affects choices. People are biased on the things they often see even if they do not recall seeing them. They are likely to follow a group’s decision on a preferred product or brand, which leads to increase in popularity of already popular brands. Individuals can, however, shy from going against a group of people that made a wrong choice.

This is a summary and analysis of the book and NOT the original book

This Book Contains:
• Summary Of The Entire Book
• Chapter By Chapter Breakdown
• Analysis Of The Reading Experience

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Invisible Influence: The Hidden Forces that Shape Behavior | Summary

Book Preview:
Invisible Influence by Jonah Berger helps the readers understand the psychology that motivates the decisions about branding and identity. The decisions made by an individual on a daily basis are dictated by subconscious factors so one is hardly aware of its effects. An individual can detect the influence by a suggestion from other people and not be able to recognize the level of impact the same factors had in their decision.
Familiarity largely affects choices. People are biased on the things they often see even if they do not recall seeing them. They are likely to follow a group’s decision on a preferred product or brand, which leads to increase in popularity of already popular brands. Individuals can, however, shy from going against a group of people that made a wrong choice.

This is a summary and analysis of the book and NOT the original book

This Book Contains:
• Summary Of The Entire Book
• Chapter By Chapter Breakdown
• Analysis Of The Reading Experience

More books from Summary Station

Cover of the book Robert Kiyosaki by Better Business Summaries
Cover of the book A Mind for Numbers | Summary by Better Business Summaries
Cover of the book What I learned Losing A Million Dollars | Summary by Better Business Summaries
Cover of the book Tom Brokaw by Better Business Summaries
Cover of the book Bill Gates by Better Business Summaries
Cover of the book Dataclysm Summary by Better Business Summaries
Cover of the book LeBron James by Better Business Summaries
Cover of the book Fantasy Football Strategy Secrets by Better Business Summaries
Cover of the book Summary of Trouble-Maker From Leah Remini by Better Business Summaries
Cover of the book Escape from Sobibor | Summary by Better Business Summaries
Cover of the book Marketing 1 by Better Business Summaries
Cover of the book Think Like A Freak: The Authors Of Freakonomics Offer To Retrain Your Brain | Summary by Better Business Summaries
Cover of the book The Magnolia Story | Summary by Better Business Summaries
Cover of the book How We Got to Now: Six Innovations That Made The Modern World | Summary by Better Business Summaries
Cover of the book It IS About Islam | Summary: Summary and Analysis of Glen Beck's "It IS About Islam: Exposing The Truth About ISIS, Al Qaeda, Iran, and the Caliphate" by Better Business Summaries
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy