It's Not About the Coffee

Lessons on Putting People First from a Life at Starbucks

Business & Finance, Entrepreneurship & Small Business, Entrepreneurship, Management & Leadership, Leadership, Management
Cover of the book It's Not About the Coffee by Howard Behar, Janet Goldstein, Penguin Publishing Group
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Author: Howard Behar, Janet Goldstein ISBN: 9781101216538
Publisher: Penguin Publishing Group Publication: December 27, 2007
Imprint: Portfolio Language: English
Author: Howard Behar, Janet Goldstein
ISBN: 9781101216538
Publisher: Penguin Publishing Group
Publication: December 27, 2007
Imprint: Portfolio
Language: English

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership-and not one of them is about coffee. Behar shows that if you think of your staff as people (not labor costs) they will achieve amazing results. He discusses the importance of building trust, telling hard truths, thinking independently, and more. And he shares inside stories of key turning points for Starbucks, as it fought to hang on to its culture while growing exponentially.

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During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership-and not one of them is about coffee. Behar shows that if you think of your staff as people (not labor costs) they will achieve amazing results. He discusses the importance of building trust, telling hard truths, thinking independently, and more. And he shares inside stories of key turning points for Starbucks, as it fought to hang on to its culture while growing exponentially.

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