It's Your World, So Change It

Using the Power of the Internet to Create Social Change

Nonfiction, Computers, Internet
Cover of the book It's Your World, So Change It by Tom Head, Pearson Education
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Author: Tom Head ISBN: 9780768694260
Publisher: Pearson Education Publication: June 24, 2010
Imprint: Que Publishing Language: English
Author: Tom Head
ISBN: 9780768694260
Publisher: Pearson Education
Publication: June 24, 2010
Imprint: Que Publishing
Language: English

There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including:

  • Using the Web to find activism jobs and volunteer opportunities
  • Using Google Alerts, RSS feeds, and other tools to stay informed
  • Building cause-related web sites - even if you have practically no money or web experience
  • Engaging effectively on social networking sites
  • Promoting causes, events, or organizations without spamming
  • Getting more attention and links for a cause
  • Keeping allies informed via email, blogs, text messaging, and Twitter
  • Organizing local activists using global media, and using online activism to support on-the-ground work
  • Blogging to promote a cause: when it works, and when it's not worth it
  • Avoiding the common mistakes e-activists make
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including:

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