Japanese Consumer Dynamics

Business & Finance, Economics, International Economics
Cover of the book Japanese Consumer Dynamics by , Palgrave Macmillan UK
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Author: ISBN: 9780230302228
Publisher: Palgrave Macmillan UK Publication: November 24, 2010
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9780230302228
Publisher: Palgrave Macmillan UK
Publication: November 24, 2010
Imprint: Palgrave Macmillan
Language: English

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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