Japanese Global Strategy

Overseas Operations and Global Marketing

Business & Finance, Economics, International, Management & Leadership, Management
Cover of the book Japanese Global Strategy by Katsuo Yamazaki, Palgrave Macmillan UK
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Author: Katsuo Yamazaki ISBN: 9781137497383
Publisher: Palgrave Macmillan UK Publication: December 29, 2018
Imprint: Palgrave Macmillan Language: English
Author: Katsuo Yamazaki
ISBN: 9781137497383
Publisher: Palgrave Macmillan UK
Publication: December 29, 2018
Imprint: Palgrave Macmillan
Language: English

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

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This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

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