Key Business Analytics

The 60+ Business Analysis Tools Every Manager Needs To Know

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Key Business Analytics by Bernard Marr, Pearson Education Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bernard Marr ISBN: 9781292017464
Publisher: Pearson Education Limited Publication: February 10, 2016
Imprint: FT Publishing International Language: English
Author: Bernard Marr
ISBN: 9781292017464
Publisher: Pearson Education Limited
Publication: February 10, 2016
Imprint: FT Publishing International
Language: English

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

 

 

It includes analysis techniques within the following categories:

  • Financial analytics – cashflow, profitability, sales forecasts
  • Market analytics – market size, market trends, marketing channels
  • Customer analytics – customer lifetime values, social media, customer needs
  • Employee analytics – capacity, performance, leadership
  • Operational analytics – supply chains, competencies, environmental impact
  • Bare business analytics – sentiments, text, correlations

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

  • What is it?
  • When should I use it?
  • How do I use it?
  • Tips and pitfalls
  • Further reading

This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

 

 

It includes analysis techniques within the following categories:

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

More books from Pearson Education Limited

Cover of the book Games, Ideas and Activities for Primary Mathematics by Bernard Marr
Cover of the book The Financial Times Guide to Wealth Management by Bernard Marr
Cover of the book FT Guide to Foreign Exchange Trading by Bernard Marr
Cover of the book The Financial Times Handbook of Financial Engineering by Bernard Marr
Cover of the book How to Succeed in Exams & Assessments by Bernard Marr
Cover of the book Wanted by Bernard Marr
Cover of the book Level 3: Dr Jekyll and Mr Hyde by Bernard Marr
Cover of the book Law Express: EU Law by Bernard Marr
Cover of the book Marketing Communications by Bernard Marr
Cover of the book The Financial Times Guide to Social Media Strategy by Bernard Marr
Cover of the book 25 Need-to-Know MBA Models by Bernard Marr
Cover of the book FT Guide to Strategy by Bernard Marr
Cover of the book Mastering Services Pricing by Bernard Marr
Cover of the book Level 1: The House of the Seven Gables by Bernard Marr
Cover of the book The Essentials of Management by Bernard Marr
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy