Kick Ass Business and Marketing Secrets

How to Blitz Your Competition

Business & Finance, Marketing & Sales
Cover of the book Kick Ass Business and Marketing Secrets by Bob Pritchard, Wiley
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Author: Bob Pritchard ISBN: 9781118113455
Publisher: Wiley Publication: July 28, 2011
Imprint: Wiley Language: English
Author: Bob Pritchard
ISBN: 9781118113455
Publisher: Wiley
Publication: July 28, 2011
Imprint: Wiley
Language: English

A complete course on the rules of marketing for today’s climate

In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.

The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.

  • Delivers step-by-step advice on how to add value to every purchase
  • Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign
  • Develops critical thinking skills to push you beyond your comfort level

With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A complete course on the rules of marketing for today’s climate

In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.

The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.

With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.

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