Killer Brands

Create and Market a Brand That Will Annihilate the Competition

Business & Finance, Marketing & Sales
Cover of the book Killer Brands by Frank Lane, Adams Media
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Author: Frank Lane ISBN: 9781440516801
Publisher: Adams Media Publication: April 12, 2007
Imprint: Adams Media Language: English
Author: Frank Lane
ISBN: 9781440516801
Publisher: Adams Media
Publication: April 12, 2007
Imprint: Adams Media
Language: English

In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!

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