Language in International Business

The Multilingual Reality of Global Business Expansion

Business & Finance, Economics, International, Human Resources & Personnel Management, Organizational Behavior
Cover of the book Language in International Business by Piekkari, R., Welch, D.E., Welch, L.S., Edward Elgar Publishing
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Author: Piekkari, R., Welch, D.E., Welch, L.S. ISBN: 9781784710996
Publisher: Edward Elgar Publishing Publication: December 15, 2009
Imprint: Language: English
Author: Piekkari, R., Welch, D.E., Welch, L.S.
ISBN: 9781784710996
Publisher: Edward Elgar Publishing
Publication: December 15, 2009
Imprint:
Language: English
Language permeates every facet of international business in the 21st century. However, being aware of this multilingual reality is not enough. This book presents a case for recognizing and appreciating the importance of language, its multifaceted role and the range of effects it may have on internationalizing firms. Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm and the broader society in which language use is embedded. Empirical examples of language roles are identified through examining human resource management, international marketing and foreign operation modes and networks in business. Language in International Business reveals a fresh understanding of the complexity of the multilingual reality that internationalizing firms face.Students from undergraduate to PhD level studying international business and management, sociolinguistics or international business communication will benefit from the rich source of new research questions ascertained in this book. Business practitioners will find the book insightful, managerially-oriented, and easily accessible.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Language permeates every facet of international business in the 21st century. However, being aware of this multilingual reality is not enough. This book presents a case for recognizing and appreciating the importance of language, its multifaceted role and the range of effects it may have on internationalizing firms. Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm and the broader society in which language use is embedded. Empirical examples of language roles are identified through examining human resource management, international marketing and foreign operation modes and networks in business. Language in International Business reveals a fresh understanding of the complexity of the multilingual reality that internationalizing firms face.Students from undergraduate to PhD level studying international business and management, sociolinguistics or international business communication will benefit from the rich source of new research questions ascertained in this book. Business practitioners will find the book insightful, managerially-oriented, and easily accessible.

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