Author: | Will Peters | ISBN: | 9781612307275 |
Publisher: | New Word City, Inc. | Publication: | October 3, 2018 |
Imprint: | Language: | English |
Author: | Will Peters |
ISBN: | 9781612307275 |
Publisher: | New Word City, Inc. |
Publication: | October 3, 2018 |
Imprint: | |
Language: | English |
From soda jerk to billionaire restaurateur, Ray Kroc exemplified American entrepreneurship at its best. In a fascinating career of building McDonald's into the world's biggest fast service restaurant chain, Kroc adhered to certain virtues he considered indispensable for success - passion, persistence, simplicity, trust in frontline employees, and partnering with suppliers. Plus: Smile, smile, smile. Here, in this short-form book by bestselling author and consultant Will Peters, is what leaders can learn from his amazing record.
From soda jerk to billionaire restaurateur, Ray Kroc exemplified American entrepreneurship at its best. In a fascinating career of building McDonald's into the world's biggest fast service restaurant chain, Kroc adhered to certain virtues he considered indispensable for success - passion, persistence, simplicity, trust in frontline employees, and partnering with suppliers. Plus: Smile, smile, smile. Here, in this short-form book by bestselling author and consultant Will Peters, is what leaders can learn from his amazing record.