Leading Edge Marketing Research

21st-Century Tools and Practices

Business & Finance, Marketing & Sales, Research
Cover of the book Leading Edge Marketing Research by , SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781452285788
Publisher: SAGE Publications Publication: November 9, 2011
Imprint: SAGE Publications, Inc Language: English
Author:
ISBN: 9781452285788
Publisher: SAGE Publications
Publication: November 9, 2011
Imprint: SAGE Publications, Inc
Language: English

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

More books from SAGE Publications

Cover of the book Strategies That Promote Student Engagement by
Cover of the book Practical Statistics by
Cover of the book Freedom in America by
Cover of the book Peace and Conflict Studies by
Cover of the book Passing the Numeracy Skills Test by
Cover of the book Positive Behaviour Strategies to Support Children & Young People with Autism by
Cover of the book Counselling for Depression by
Cover of the book Writing Successful Grant Proposals from the Top Down and Bottom Up by
Cover of the book Primary English: Teaching Theory and Practice by
Cover of the book Demystifying Criminal Justice Social Work in India by
Cover of the book The Intelligent Person's Guide to Good Governance by
Cover of the book Management and Business Research by
Cover of the book Handbook of School Improvement by
Cover of the book Maximum Mentoring by
Cover of the book Crisis and Disaster Counseling by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy