Leap

How to Thrive in a World Where Everything Can Be Copied

Business & Finance, Human Resources & Personnel Management, Structural Adjustment, Business Reference, Corporate History, Management & Leadership, Planning & Forecasting
Cover of the book Leap by Howard Yu, PublicAffairs
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Howard Yu ISBN: 9781610398800
Publisher: PublicAffairs Publication: June 12, 2018
Imprint: PublicAffairs Language: English
Author: Howard Yu
ISBN: 9781610398800
Publisher: PublicAffairs
Publication: June 12, 2018
Imprint: PublicAffairs
Language: English

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?

In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.

Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.

Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?

In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.

Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.

Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

More books from PublicAffairs

Cover of the book Mike Bloomberg by Howard Yu
Cover of the book Learning Like a Girl by Howard Yu
Cover of the book Days of Destruction, Days of Revolt by Howard Yu
Cover of the book The Economist Numbers Guide (6th Ed) by Howard Yu
Cover of the book Invisible Man, Got the Whole World Watching by Howard Yu
Cover of the book Keeping At It by Howard Yu
Cover of the book A Heartbeat and a Guitar by Howard Yu
Cover of the book And the Weak Suffer What They Must? by Howard Yu
Cover of the book Good Intentions Corrupted by Howard Yu
Cover of the book Rise of the Warrior Cop by Howard Yu
Cover of the book Left Brain, Right Stuff by Howard Yu
Cover of the book The American Dream by Howard Yu
Cover of the book Dawn of the Code War by Howard Yu
Cover of the book The Political Brain by Howard Yu
Cover of the book Not for the Faint of Heart by Howard Yu
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy