Learning From Winners

How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

Business & Finance, Marketing & Sales, Research, Consumer Behaviour, Advertising & Promotion
Cover of the book Learning From Winners by Raymond Pettit, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Raymond Pettit ISBN: 9781136676765
Publisher: Taylor and Francis Publication: August 27, 2007
Imprint: Psychology Press Language: English
Author: Raymond Pettit
ISBN: 9781136676765
Publisher: Taylor and Francis
Publication: August 27, 2007
Imprint: Psychology Press
Language: English

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in

More books from Taylor and Francis

Cover of the book A Standardization of Selected Management Concepts by Raymond Pettit
Cover of the book Politics of Violence by Raymond Pettit
Cover of the book Gender, Sexuality and Colonial Modernities by Raymond Pettit
Cover of the book Ethics in the Wake of Wittgenstein by Raymond Pettit
Cover of the book Airport Marketing by Raymond Pettit
Cover of the book Supporting Lifelong Learning by Raymond Pettit
Cover of the book Building Relationships by Raymond Pettit
Cover of the book Tractatus Logico-Philosophicus by Raymond Pettit
Cover of the book Poverty, Ethnicity, And Violent Crime by Raymond Pettit
Cover of the book John Owen, Richard Baxter and the Formation of Nonconformity by Raymond Pettit
Cover of the book Shifting Geo-Economic Power of the Gulf by Raymond Pettit
Cover of the book European Identity and Culture by Raymond Pettit
Cover of the book Pre-reflective Consciousness by Raymond Pettit
Cover of the book John Stuart Mill (Routledge Revivals) by Raymond Pettit
Cover of the book Lens by Raymond Pettit
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy