Leveraging Brands in Sport Business

Nonfiction, Sports, Reference, Business & Finance, Marketing & Sales
Cover of the book Leveraging Brands in Sport Business by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136267949
Publisher: Taylor and Francis Publication: August 15, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136267949
Publisher: Taylor and Francis
Publication: August 15, 2013
Imprint: Routledge
Language: English

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

More books from Taylor and Francis

Cover of the book The Weimar Republic 1919-1933 by
Cover of the book On Paedophilia by
Cover of the book The True Dream by
Cover of the book Language Teaching and Language Technology by
Cover of the book Treating Sex Offenders by
Cover of the book Health Care and Poor Relief in Protestant Europe 1500-1700 by
Cover of the book Interpretive Approaches to Global Climate Governance by
Cover of the book Investment Decisions in Advanced Manufacturing Technology by
Cover of the book Beyond Dieting by
Cover of the book Neighbors, Not Friends by
Cover of the book Eductn Of Countryman Ils 224 by
Cover of the book Contested Holy Places in Israel–Palestine by
Cover of the book Colonial Urban Development by
Cover of the book Key Facts Land Law, BRI by
Cover of the book The Routledge Handbook of Poverty in the United States by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy