Leveraging Brands in Sport Business

Nonfiction, Sports, Reference, Business & Finance, Marketing & Sales
Cover of the book Leveraging Brands in Sport Business by , Taylor and Francis
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Author: ISBN: 9781136267949
Publisher: Taylor and Francis Publication: August 15, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136267949
Publisher: Taylor and Francis
Publication: August 15, 2013
Imprint: Routledge
Language: English

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

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