Localization Strategies for Global E-Business

Business & Finance, Economics, International, Nonfiction, Reference & Language, Law
Cover of the book Localization Strategies for Global E-Business by Nitish Singh, Cambridge University Press
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Author: Nitish Singh ISBN: 9781139199742
Publisher: Cambridge University Press Publication: November 24, 2011
Imprint: Cambridge University Press Language: English
Author: Nitish Singh
ISBN: 9781139199742
Publisher: Cambridge University Press
Publication: November 24, 2011
Imprint: Cambridge University Press
Language: English

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.

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