Looking behind the Label

Global Industries and the Conscientious Consumer

Nonfiction, Social & Cultural Studies, Social Science, Anthropology, Sociology, Political Science
Cover of the book Looking behind the Label by Nik Summers, Hiram Samel, Sebastian Koos, Gustavo Setrini, Tim Bartley, Indiana University Press
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Author: Nik Summers, Hiram Samel, Sebastian Koos, Gustavo Setrini, Tim Bartley ISBN: 9780253016621
Publisher: Indiana University Press Publication: May 25, 2015
Imprint: Indiana University Press Language: English
Author: Nik Summers, Hiram Samel, Sebastian Koos, Gustavo Setrini, Tim Bartley
ISBN: 9780253016621
Publisher: Indiana University Press
Publication: May 25, 2015
Imprint: Indiana University Press
Language: English

What does it mean when consumers "shop with a conscience" and choose products labeled as fair or sustainable? Does this translate into meaningful changes in global production processes? To what extent are voluntary standards implemented and enforced, and can they really govern global industries? Looking behind the Label presents an informative introduction to global production and ethical consumption, tracing the links between consumers' choices and the practices of multinational producers and retailers. Case studies of several types of products—wood and paper, food, apparel and footwear, and electronics—are used to reveal what lies behind voluntary rules and to critique predominant assumptions about ethical consumption as a form of political expression.

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What does it mean when consumers "shop with a conscience" and choose products labeled as fair or sustainable? Does this translate into meaningful changes in global production processes? To what extent are voluntary standards implemented and enforced, and can they really govern global industries? Looking behind the Label presents an informative introduction to global production and ethical consumption, tracing the links between consumers' choices and the practices of multinational producers and retailers. Case studies of several types of products—wood and paper, food, apparel and footwear, and electronics—are used to reveal what lies behind voluntary rules and to critique predominant assumptions about ethical consumption as a form of political expression.

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