Luxury Brands in China and India

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Luxury Brands in China and India by Douglas Bryson, Glyn Atwal, Palgrave Macmillan UK
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Author: Douglas Bryson, Glyn Atwal ISBN: 9781137547156
Publisher: Palgrave Macmillan UK Publication: June 27, 2017
Imprint: Palgrave Macmillan Language: English
Author: Douglas Bryson, Glyn Atwal
ISBN: 9781137547156
Publisher: Palgrave Macmillan UK
Publication: June 27, 2017
Imprint: Palgrave Macmillan
Language: English

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

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