Luxury Retail Management

How the World's Top Brands Provide Quality Product and Service Support

Business & Finance, Marketing & Sales, Retailing
Cover of the book Luxury Retail Management by Michel Chevalier, Michel Gutsatz, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michel Chevalier, Michel Gutsatz ISBN: 9780470830291
Publisher: Wiley Publication: January 13, 2012
Imprint: Wiley Language: English
Author: Michel Chevalier, Michel Gutsatz
ISBN: 9780470830291
Publisher: Wiley
Publication: January 13, 2012
Imprint: Wiley
Language: English

Noted experts offer invaluable insights into the glamorous world of luxury retail

Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector.

  • Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience
  • Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale
  • Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success

Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Noted experts offer invaluable insights into the glamorous world of luxury retail

Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector.

Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

More books from Wiley

Cover of the book Biological Mechanisms of Tooth Movement by Michel Chevalier, Michel Gutsatz
Cover of the book Composting For Dummies by Michel Chevalier, Michel Gutsatz
Cover of the book Hidradenitis Suppurativa by Michel Chevalier, Michel Gutsatz
Cover of the book The Critical Thinking Toolkit by Michel Chevalier, Michel Gutsatz
Cover of the book Oil Spill Remediation by Michel Chevalier, Michel Gutsatz
Cover of the book Designing Matrix Organizations that Actually Work by Michel Chevalier, Michel Gutsatz
Cover of the book The Handbook of Culture and Biology by Michel Chevalier, Michel Gutsatz
Cover of the book The Triumph of Politics by Michel Chevalier, Michel Gutsatz
Cover of the book Diary of a Hedge Fund Manager by Michel Chevalier, Michel Gutsatz
Cover of the book Juvenile Sexual Offending by Michel Chevalier, Michel Gutsatz
Cover of the book Change Your Thinking, Change Your Life by Michel Chevalier, Michel Gutsatz
Cover of the book QGIS and Applications in Agriculture and Forest by Michel Chevalier, Michel Gutsatz
Cover of the book XFEM Fracture Analysis of Composites by Michel Chevalier, Michel Gutsatz
Cover of the book Treynor On Institutional Investing by Michel Chevalier, Michel Gutsatz
Cover of the book ABC of Asthma by Michel Chevalier, Michel Gutsatz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy