M-Commerce

Experiencing the Phygital Retail

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales, Science & Nature, Science
Cover of the book M-Commerce by , Apple Academic Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9780429946813
Publisher: Apple Academic Press Publication: March 4, 2019
Imprint: Apple Academic Press Language: English
Author:
ISBN: 9780429946813
Publisher: Apple Academic Press
Publication: March 4, 2019
Imprint: Apple Academic Press
Language: English

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.

The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.

The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

More books from Apple Academic Press

Cover of the book Methodologies and Applications for Analytical and Physical Chemistry by
Cover of the book Quantum Mechanics by
Cover of the book Computational Chemistry Methodology in Structural Biology and Materials Sciences by
Cover of the book Applied Chemistry and Chemical Engineering, Volume 4 by
Cover of the book Tourism Marketing by
Cover of the book Flood Assessment by
Cover of the book Pollution and the Atmosphere by
Cover of the book Effective School Librarianship by
Cover of the book Novel Water Treatment and Separation Methods by
Cover of the book Sustainable Sugarcane Production by
Cover of the book Engineering and Technical Development for a Sustainable Environment by
Cover of the book Food Toxicology by
Cover of the book Engineering Practices for Management of Soil Salinity by
Cover of the book Chemical Engineering of Polymers by
Cover of the book Nanobiomaterials by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy