Major differences along the supply chain between B2B and B2C marketing with regard to 'Fast-Moving-Consumer-Goods' (FMCG)

Business & Finance, Marketing & Sales
Cover of the book Major differences along the supply chain between B2B and B2C marketing with regard to 'Fast-Moving-Consumer-Goods' (FMCG) by Sebastian Meyer, GRIN Verlag
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Author: Sebastian Meyer ISBN: 9783638726078
Publisher: GRIN Verlag Publication: June 13, 2007
Imprint: GRIN Verlag Language: English
Author: Sebastian Meyer
ISBN: 9783638726078
Publisher: GRIN Verlag
Publication: June 13, 2007
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

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