Malcolm McDonald on Marketing Planning

Understanding Marketing Plans and Strategy

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Malcolm McDonald on Marketing Planning by Malcolm McDonald, Kogan Page
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Author: Malcolm McDonald ISBN: 9780749478223
Publisher: Kogan Page Publication: November 3, 2016
Imprint: Kogan Page Language: English
Author: Malcolm McDonald
ISBN: 9780749478223
Publisher: Kogan Page
Publication: November 3, 2016
Imprint: Kogan Page
Language: English

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.

With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.
Online resources include multiple templates as a practical toolkit for marketing planning.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.

With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.
Online resources include multiple templates as a practical toolkit for marketing planning.

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