Management and Marketing of Services

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Management and Marketing of Services by Peter Mudie, Angela Cottam, Taylor and Francis
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Author: Peter Mudie, Angela Cottam ISBN: 9781136386459
Publisher: Taylor and Francis Publication: October 13, 2010
Imprint: Routledge Language: English
Author: Peter Mudie, Angela Cottam
ISBN: 9781136386459
Publisher: Taylor and Francis
Publication: October 13, 2010
Imprint: Routledge
Language: English

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.

This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.

The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.

This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.

The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

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