Management Communication: Financial Times Briefing

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Management Communication: Financial Times Briefing by Gordon Adler, Pearson Education Limited
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Author: Gordon Adler ISBN: 9780273776345
Publisher: Pearson Education Limited Publication: September 26, 2012
Imprint: Financial Times/ Prentice Hall Language: English
Author: Gordon Adler
ISBN: 9780273776345
Publisher: Pearson Education Limited
Publication: September 26, 2012
Imprint: Financial Times/ Prentice Hall
Language: English

A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business

This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.

It will show you how to:

§         adopt a communications mindset

§         accept responsibility for your communication

§         take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too

§         develop a simple, focused communication strategy

§         ensure that strategy is aligned with company strategy

§         take account of the interests, needs and language of your audience

§         make communication compelling, continuous and credible

This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business

This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.

It will show you how to:

§         adopt a communications mindset

§         accept responsibility for your communication

§         take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too

§         develop a simple, focused communication strategy

§         ensure that strategy is aligned with company strategy

§         take account of the interests, needs and language of your audience

§         make communication compelling, continuous and credible

This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.

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