Management Fads and Buzzwords

Critical-Practical Perspectives

Business & Finance, Management & Leadership, Management
Cover of the book Management Fads and Buzzwords by David Collins, Taylor and Francis
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Author: David Collins ISBN: 9781136295157
Publisher: Taylor and Francis Publication: October 11, 2013
Imprint: Routledge Language: English
Author: David Collins
ISBN: 9781136295157
Publisher: Taylor and Francis
Publication: October 11, 2013
Imprint: Routledge
Language: English

Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include:

* the 'guru industry'
* 'excellence'
* business process re-engineering
* empowerment
* culture
* knowledge work
* globalization.

'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include:

* the 'guru industry'
* 'excellence'
* business process re-engineering
* empowerment
* culture
* knowledge work
* globalization.

'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.

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