Manager's Guide to Online Marketing

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Management & Leadership, Leadership, Marketing & Sales
Cover of the book Manager's Guide to Online Marketing by Jason Weaver, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jason Weaver ISBN: 9780071801881
Publisher: McGraw-Hill Education Publication: February 22, 2013
Imprint: McGraw-Hill Education Language: English
Author: Jason Weaver
ISBN: 9780071801881
Publisher: McGraw-Hill Education
Publication: February 22, 2013
Imprint: McGraw-Hill Education
Language: English

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM

Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:

  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO)
  • E-mail marketing
  • Online Public Relations

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Clear definitions of key terms and concepts
  • Tactics and and strategies for effective online marketing
  • Tips for executing the tactics in the book
  • Practical advice for preventing errors
  • Caution signs to avoid common and uncommon mistakes
  • Examples of successful online marketing tactics
  • Specific planning procedures, tactics, and hands-on techniques
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM

Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

More books from McGraw-Hill Education

Cover of the book Smith's Patient Centered Interviewing: An Evidence-Based Method, Third Edition by Jason Weaver
Cover of the book Super Staying Power: What You Need to Become Valuable and Resilient at Work by Jason Weaver
Cover of the book The Maker Movement Manifesto: Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers by Jason Weaver
Cover of the book First Exposure to General Surgery by Jason Weaver
Cover of the book Manager's Guide to Social Media by Jason Weaver
Cover of the book Schaum's Outline of Complex Variables, 2ed by Jason Weaver
Cover of the book OCP Oracle Database 11g New Features for Administrators Exam Guide (Exam 1Z0-050) by Jason Weaver
Cover of the book Hadzic's Textbook of Regional Anesthesia and Acute Pain Management, Second Edition by Jason Weaver
Cover of the book Oracle CRM On Demand Embedded Analytics by Jason Weaver
Cover of the book The Six Sigma Black Belt Handbook, Chapter 21 - Measurement System Analysis in Non-Manufacturing Environments by Jason Weaver
Cover of the book Coaching And Mentoring Supervision: Theory And Practice by Jason Weaver
Cover of the book Respiratory: An Integrated Approach to Disease by Jason Weaver
Cover of the book Foundation Engineering Handbook 2/E by Jason Weaver
Cover of the book Perfect Parenting: The Dictionary of 1,000 Parenting Tips by Jason Weaver
Cover of the book Developing Multiprofessional Teamwork For Integrated Children'S Services by Jason Weaver
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy