Managing Consumer Services

Factory or Theater?

Business & Finance, Marketing & Sales, Sales & Selling, Industries & Professions, Industries
Cover of the book Managing Consumer Services by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319042893
Publisher: Springer International Publishing Publication: May 23, 2014
Imprint: Springer Language: English
Author:
ISBN: 9783319042893
Publisher: Springer International Publishing
Publication: May 23, 2014
Imprint: Springer
Language: English

This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Four core focal points lead the central message of the book: first, the convergence of back and front offices; second, placing the client as a fundamental input of services production and delivery process, and 'industrializing' the customers' role to combine efficiency and experience; third, the constitution and role of inputs necessary for the configuration, production and delivery of the service, with the crucial role of 'operationalizing' the customers' experience; and fourth, the adoption of new technologies and the appropriate transfer of manufacturing managerial practices through service industrialization.

This is a special volume of articles based on solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Four core focal points lead the central message of the book: first, the convergence of back and front offices; second, placing the client as a fundamental input of services production and delivery process, and 'industrializing' the customers' role to combine efficiency and experience; third, the constitution and role of inputs necessary for the configuration, production and delivery of the service, with the crucial role of 'operationalizing' the customers' experience; and fourth, the adoption of new technologies and the appropriate transfer of manufacturing managerial practices through service industrialization.

This is a special volume of articles based on solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services

More books from Springer International Publishing

Cover of the book Progress in Industrial Mathematics at ECMI 2014 by
Cover of the book Africa-to-Africa Internationalization by
Cover of the book Electrophysiology of Unconventional Channels and Pores by
Cover of the book Graphene Oxide in Environmental Remediation Process by
Cover of the book Regenerative Strategies for the Treatment of Knee Joint Disabilities by
Cover of the book Probability on Compact Lie Groups by
Cover of the book Urban Culture in Tehran by
Cover of the book New Trends in Mechanism and Machine Science by
Cover of the book Plasma Physics and Controlled Thermonuclear Reactions Driven Fusion Energy by
Cover of the book Use, Operation and Maintenance of Renewable Energy Systems by
Cover of the book Bayesian Cost-Effectiveness Analysis with the R package BCEA by
Cover of the book Multiscale Paradigms in Integrated Computational Materials Science and Engineering by
Cover of the book Belief, Evidence, and Uncertainty by
Cover of the book Natural Language Processing and Chinese Computing by
Cover of the book Intelligent Renewable Energy Systems by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy