Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies by , IGI Global
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Author: ISBN: 9781466637030
Publisher: IGI Global Publication: March 31, 2013
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466637030
Publisher: IGI Global
Publication: March 31, 2013
Imprint: Business Science Reference
Language: English

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, professionals as well as academics and students interested in this constant changing field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, professionals as well as academics and students interested in this constant changing field.

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