Managing Diversity, Innovation, and Infrastructure in Digital Business

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance
Cover of the book Managing Diversity, Innovation, and Infrastructure in Digital Business by , IGI Global
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Author: ISBN: 9781522559955
Publisher: IGI Global Publication: August 24, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522559955
Publisher: IGI Global
Publication: August 24, 2018
Imprint: Business Science Reference
Language: English

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

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