Managing Enterprise Content: A Unified Content Strategy

A Unified Content Strategy

Nonfiction, Computers, Internet, Web Development, Web Site Design
Cover of the book Managing Enterprise Content: A Unified Content Strategy by Ann Rockley, Charles Cooper, Pearson Education
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Author: Ann Rockley, Charles Cooper ISBN: 9780132931649
Publisher: Pearson Education Publication: February 14, 2012
Imprint: New Riders Language: English
Author: Ann Rockley, Charles Cooper
ISBN: 9780132931649
Publisher: Pearson Education
Publication: February 14, 2012
Imprint: New Riders
Language: English
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:
  • Determine business requirements
  • Build your vision
  • Design content that adapts to any device
  • Develop content models, metadata, and workflow
  • Put content governance in place
  • Adapt to new and changed roles
  • Identify tools requirements
With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:
With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

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