Managing Marketing Information (RLE Marketing)

Business & Finance, Marketing & Sales
Cover of the book Managing Marketing Information (RLE Marketing) by Nigel Piercy, Martin Evans, Taylor and Francis
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Author: Nigel Piercy, Martin Evans ISBN: 9781317645344
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author: Nigel Piercy, Martin Evans
ISBN: 9781317645344
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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