Managing New Product and Process Development

Text Cases

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Managing New Product and Process Development by Steven C. Wheelwright, Free Press
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Author: Steven C. Wheelwright ISBN: 9781451602319
Publisher: Free Press Publication: July 6, 2010
Imprint: Free Press Language: English
Author: Steven C. Wheelwright
ISBN: 9781451602319
Publisher: Free Press
Publication: July 6, 2010
Imprint: Free Press
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

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