Managing New Product and Process Development

Text Cases

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Managing New Product and Process Development by Steven C. Wheelwright, Free Press
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Author: Steven C. Wheelwright ISBN: 9781451602319
Publisher: Free Press Publication: July 6, 2010
Imprint: Free Press Language: English
Author: Steven C. Wheelwright
ISBN: 9781451602319
Publisher: Free Press
Publication: July 6, 2010
Imprint: Free Press
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

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