Managing Quality Cultural Tourism

Nonfiction, Social & Cultural Studies, Social Science, Archaeology, Business & Finance, Industries & Professions
Cover of the book Managing Quality Cultural Tourism by Priscilla Boniface, Taylor and Francis
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Author: Priscilla Boniface ISBN: 9781134856978
Publisher: Taylor and Francis Publication: June 17, 2013
Imprint: Routledge Language: English
Author: Priscilla Boniface
ISBN: 9781134856978
Publisher: Taylor and Francis
Publication: June 17, 2013
Imprint: Routledge
Language: English

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned.
This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site.
Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned.
This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site.
Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.

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