Managing Social Media and Consumerism

The Grapevine Effect in Competitive Markets

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Managing Social Media and Consumerism by . Rajagopal, Palgrave Macmillan UK
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Author: . Rajagopal ISBN: 9781137281920
Publisher: Palgrave Macmillan UK Publication: September 20, 2013
Imprint: Palgrave Macmillan Language: English
Author: . Rajagopal
ISBN: 9781137281920
Publisher: Palgrave Macmillan UK
Publication: September 20, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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