Managing Visitor Attractions

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Managing Visitor Attractions by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136381270
Publisher: Taylor and Francis Publication: November 3, 2009
Imprint: Routledge Language: English
Author:
ISBN: 9781136381270
Publisher: Taylor and Francis
Publication: November 3, 2009
Imprint: Routledge
Language: English

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and
marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.

Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation,
religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters
looking at attraction success and failure, interpretation, school excursions, managing gardens
and brand management.

Divided into five parts, the book tackles the following core topics:
• the role and nature of visitor attractions
• the development of visitor attraction provision
• the management of visitor attractions
• the marketing of visitor attractions
• future issues and trends

With contributions from around the world, this is an essential text for undergraduate and
postgraduate students of visitor attraction management, written by subject specialists with a
wealth of experience in this field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and
marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.

Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation,
religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters
looking at attraction success and failure, interpretation, school excursions, managing gardens
and brand management.

Divided into five parts, the book tackles the following core topics:
• the role and nature of visitor attractions
• the development of visitor attraction provision
• the management of visitor attractions
• the marketing of visitor attractions
• future issues and trends

With contributions from around the world, this is an essential text for undergraduate and
postgraduate students of visitor attraction management, written by subject specialists with a
wealth of experience in this field.

More books from Taylor and Francis

Cover of the book Paediatric Biomechanics and Motor Control by
Cover of the book A Dangerous Place to Be by
Cover of the book Women, Education, and Agency, 1600-2000 by
Cover of the book Perspectives from the European Language Portfolio by
Cover of the book The American Economy by
Cover of the book Drug War American Style by
Cover of the book The Identity of the Constitutional Subject by
Cover of the book Education in Popular Culture by
Cover of the book The Anthropology of Organisations by
Cover of the book Fostering Local Entrepreneurship in a Multinational Enterprise by
Cover of the book Teaching Science and Technology in the Early Years (3–7) by
Cover of the book Creative Governance by
Cover of the book Money and Banking in the UK (RLE: Banking & Finance) by
Cover of the book The Media and Social Theory by
Cover of the book AFTER ATLANTIS: Working, Managing, and Leading in Turbulent Times by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy