Managing with Dual Strategies

Business & Finance, Economics, Planning & Forecasting, Marketing & Sales
Cover of the book Managing with Dual Strategies by Derek F. Abell, Free Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Derek F. Abell ISBN: 9781451602241
Publisher: Free Press Publication: June 15, 2010
Imprint: Free Press Language: English
Author: Derek F. Abell
ISBN: 9781451602241
Publisher: Free Press
Publication: June 15, 2010
Imprint: Free Press
Language: English

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for not one but two distinct planning horizons. Managing with dual strategies, Abell argues, calls for new approaches not only to planning, but to organizational structure and management control. He makes specific recommendations on how current operating practices need to be adapted, and shows how leading firms are recognizing the dual nature of management as a new way of organizational life.

Planning for the present, Abell shows, requires a vision of how the firm must operate now given its unique competencies and resources. By involving each level within the management team from the CEO to financial planners, to line managers, Abell details how firms can pinpoint market opportunities through careful segmentation and identification of key success factors to "connect" with customers. At the same time, he distinguishes the importance of horizontal relationships for defining and focusing on internal strategies, and vertical relationships for being attuned to changing market realities.

Success today, he warns, does not ensure success tomorrow. Abell describes how world-class leaders such as Nestlé, Caterpillar, and Heineken monitor both internal and external forces for market change, successfully mastering the present, and preempting the future. Preparing for the future requires understanding the full range of activities industry-wide, and anticipating changes in technology, buyer/seller behavior, and product life cycles. Abell explains how companies can develop and implement these co-existing visions and address the real forms of change that vitally affect their future -- today and tomorrow.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for not one but two distinct planning horizons. Managing with dual strategies, Abell argues, calls for new approaches not only to planning, but to organizational structure and management control. He makes specific recommendations on how current operating practices need to be adapted, and shows how leading firms are recognizing the dual nature of management as a new way of organizational life.

Planning for the present, Abell shows, requires a vision of how the firm must operate now given its unique competencies and resources. By involving each level within the management team from the CEO to financial planners, to line managers, Abell details how firms can pinpoint market opportunities through careful segmentation and identification of key success factors to "connect" with customers. At the same time, he distinguishes the importance of horizontal relationships for defining and focusing on internal strategies, and vertical relationships for being attuned to changing market realities.

Success today, he warns, does not ensure success tomorrow. Abell describes how world-class leaders such as Nestlé, Caterpillar, and Heineken monitor both internal and external forces for market change, successfully mastering the present, and preempting the future. Preparing for the future requires understanding the full range of activities industry-wide, and anticipating changes in technology, buyer/seller behavior, and product life cycles. Abell explains how companies can develop and implement these co-existing visions and address the real forms of change that vitally affect their future -- today and tomorrow.

More books from Free Press

Cover of the book The Mistress's Revenge by Derek F. Abell
Cover of the book Ahead of the Curve by Derek F. Abell
Cover of the book Conquered into Liberty by Derek F. Abell
Cover of the book Critique of Judgement by Derek F. Abell
Cover of the book Last Men Out by Derek F. Abell
Cover of the book Magnetic Partners by Derek F. Abell
Cover of the book Season of the Witch by Derek F. Abell
Cover of the book Broken Earth by Derek F. Abell
Cover of the book World Class Manufacturing: The Next Decade by Derek F. Abell
Cover of the book Restoration by Derek F. Abell
Cover of the book Feed the Hungry by Derek F. Abell
Cover of the book The Power of Product Platforms by Derek F. Abell
Cover of the book Limits of Air Power by Derek F. Abell
Cover of the book Crashing the Borders by Derek F. Abell
Cover of the book Philosophy of the Sixteenth and Seventeenth Centuries by Derek F. Abell
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy