Manga in America

Transnational Book Publishing and the Domestication of Japanese Comics

Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Publishing, Fiction & Literature, Literary Theory & Criticism, Social & Cultural Studies, Social Science
Cover of the book Manga in America by Casey Brienza, Bloomsbury Publishing
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Author: Casey Brienza ISBN: 9781472595881
Publisher: Bloomsbury Publishing Publication: January 28, 2016
Imprint: Bloomsbury Academic Language: English
Author: Casey Brienza
ISBN: 9781472595881
Publisher: Bloomsbury Publishing
Publication: January 28, 2016
Imprint: Bloomsbury Academic
Language: English

Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have "invaded†? and "conquered†? the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century.

In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of "domestication.†? Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have "invaded†? and "conquered†? the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century.

In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of "domestication.†? Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.

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