Marconomics

Defining Economics through Social Science and Consumer Behavior

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Marconomics by Ken R. Blawatt, Emerald Group Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ken R. Blawatt ISBN: 9781786355652
Publisher: Emerald Group Publishing Limited Publication: August 3, 2016
Imprint: Emerald Group Publishing Limited Language: English
Author: Ken R. Blawatt
ISBN: 9781786355652
Publisher: Emerald Group Publishing Limited
Publication: August 3, 2016
Imprint: Emerald Group Publishing Limited
Language: English

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.

More books from Emerald Group Publishing Limited

Cover of the book Experiments in Macroeconomics by Ken R. Blawatt
Cover of the book Genetics, Health, and Society by Ken R. Blawatt
Cover of the book Increasing Student Engagement and Retention Using Classroom Technologies by Ken R. Blawatt
Cover of the book New Ways of Working Practices by Ken R. Blawatt
Cover of the book Community Based Disaster Risk Reduction by Ken R. Blawatt
Cover of the book Accounting for the Environment by Ken R. Blawatt
Cover of the book Food Security in a Food Abundant World by Ken R. Blawatt
Cover of the book Pricing Behaviour and Non-Price Characteristics in the Airline Industry by Ken R. Blawatt
Cover of the book Advances in Management Accounting by Ken R. Blawatt
Cover of the book Building Resilient Urban Communities by Ken R. Blawatt
Cover of the book Tourism Social Media by Ken R. Blawatt
Cover of the book Living on the Boundaries by Ken R. Blawatt
Cover of the book Practical and Theoretical Implications of Successfully Doing Difference in Organizations by Ken R. Blawatt
Cover of the book Governance and Performance in Public and Non-Profit Organizations by Ken R. Blawatt
Cover of the book Ecosystem-Based Adaptation by Ken R. Blawatt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy