Market Analysis

Assessing Your Business Opportunities

Business & Finance, Finance & Investing, Finance
Cover of the book Market Analysis by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn ISBN: 9781317765134
Publisher: Taylor and Francis Publication: December 2, 2013
Imprint: Routledge Language: English
Author: William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
ISBN: 9781317765134
Publisher: Taylor and Francis
Publication: December 2, 2013
Imprint: Routledge
Language: English

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.

Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.

Translated into Chinese!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.

Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.

Translated into Chinese!

More books from Taylor and Francis

Cover of the book Essays on the Sociology of Culture by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book Green Community by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book Theatrical Makeup by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book Masterful Stories by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book The Swahili World by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book Risking Human Security by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book Hawaii by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book The International Criminal Court by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book Work Experience in Secondary Schools by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book Michael Dummett by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book Crisis Elections, New Contenders and Government Formation by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book The Collected Sicilian Folk and Fairy Tales of Giuseppe Pitré by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book Coming into Mind by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book The Second Amendment and Gun Control by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
Cover of the book China Deconstructs by William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy