Market Entry in China

Case Studies on Strategy, Marketing, and Branding

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Market Entry in China by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319291390
Publisher: Springer International Publishing Publication: May 14, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783319291390
Publisher: Springer International Publishing
Publication: May 14, 2016
Imprint: Springer
Language: English

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

More books from Springer International Publishing

Cover of the book Self-Determination and Humanitarian Secession in International Law of a Globalized World by
Cover of the book The Future of Creation Order by
Cover of the book Incompetency and Competency Training by
Cover of the book Social Compliance Accounting by
Cover of the book Information and Communication Technologies in Education, Research, and Industrial Applications by
Cover of the book Advances in Structural and Multidisciplinary Optimization by
Cover of the book Hierarchical Modular Granular Neural Networks with Fuzzy Aggregation by
Cover of the book The American Experience in Bioethics by
Cover of the book Information Modelling for Archaeology and Anthropology by
Cover of the book Diversity in Mathematics Education by
Cover of the book A Feasible Basic Income Scheme for Germany by
Cover of the book Limits of Stability and Stabilization of Time-Delay Systems by
Cover of the book Information Society Development through ICT Market Strategies by
Cover of the book Postoperative Care in Thoracic Surgery by
Cover of the book Advances in Knowledge Discovery and Data Mining by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy