Market Entry in China

Case Studies on Strategy, Marketing, and Branding

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Market Entry in China by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319291390
Publisher: Springer International Publishing Publication: May 14, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783319291390
Publisher: Springer International Publishing
Publication: May 14, 2016
Imprint: Springer
Language: English

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

More books from Springer International Publishing

Cover of the book The Rise of Populism in Western Europe by
Cover of the book Structure-preserving Integrators in Nonlinear Structural Dynamics and Flexible Multibody Dynamics by
Cover of the book Robotics by
Cover of the book Risk Based Assessment of Subsynchronous Resonance in AC/DC Systems by
Cover of the book Balancing Islamic and Conventional Banking for Economic Growth by
Cover of the book Re-activation of Vacant Retail Spaces by
Cover of the book The Schutzian Theory of the Cultural Sciences by
Cover of the book Cross-Cultural Design. Methods, Tools and User Experience by
Cover of the book 200 Years of Ricardian Trade Theory by
Cover of the book Social Justice Instruction by
Cover of the book Brilliant Business Models in Healthcare by
Cover of the book Lactic Acid in the Food Industry by
Cover of the book Noise Tolerant Data Authentication for Wireless Communication by
Cover of the book Signal Integrity by
Cover of the book Fuzzy Classification of Online Customers by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy